March 2026 CVBO Online Meeting: Your Ideal Customer & Referral Partners

March 2026 CVBO Online Meeting: Nail Your Ideal Customer & Referral Partners

A hands-on working session to clarify who you serve, who sends you business, and how to talk about both.

Join Chicagoland Veteran Business Owners for a focused online session to define your Ideal Customer Profile (ICP) and your ideal referral partners. You’ll walk away with simple, repeatable descriptions you can use in networking meetings, on LinkedIn, and in CVBO events to get better leads and more referrals.

Who this is for

This session is built for:

• Veteran and military-connected business owners in the Greater Chicagoland area
• Service providers who rely on referrals and word-of-mouth
• New and established business owners who want clearer messaging and better-fit

Whether you’re just getting started or have been in business for years, tightening up your ICP and referral partner descriptions will make every conversation more productive.

What you’ll learn

By the end of this online meeting, you will:

• Define a simple Ideal Customer Profile (ICP) using real examples from your business (industry, size, location, key problems).
• Create a clear “ideal referral partner” description (who they are, how they help your clients, how you can help theirs).
• Turn both into a short, ready-to-use networking script you can share at CVBO events, coffee meetings, and online.

This is a working session, not just a presentation. Plan to write, share, and get feedback.

Sample prompts we’ll work through

We’ll guide you through simple fill-in-the-blank prompts like:

• “I work best with in who are struggling with .”
• “My best referral partners are who serve , and I help them look good by .”

You’ll leave with language you can plug into your CVBO intro, LinkedIn headline, and email signature.